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Orkun Camgoz

Work

Stories worth telling

Grouped by the kind of problem, not by employer. Some details are generalised to respect confidentiality; the approach, decisions and nature of the outcomes are told in full.

Flagship

Abstract service blueprint: four stacked planes joined by thin lines, one route highlighted in blue.

DB · Sales Service blueprintWestpac · 2024 – present

Making a banking platform legible to the people building it

A service blueprint that changed what the program consolidated first: the handoffs behind the tools, not the tools.

Principal Experience Designer · Principal · 4 min read

  • Making complexity legible
  • Designing the whole service, not the interface
Tangled lines on the left sorted through a switch into three clean lanes on the right.

Smart Digital SolutionsWestpac · 2022

Connecting customers to the right banker the first time

Customer callback time fell from two days to half a day. Banker lead triage from three days to half a day.

Lead designer · Senior · 5 min read

  • Designing the whole service, not the interface
  • Shaping decisions, not just solutions
A dense spreadsheet grid dissolving into three simple panels with clear bars.

SIMPLE+Westpac · 2023 – 2024

Replacing a spreadsheet the business depended on

Two new serviceability tools and two improved ones for bankers and brokers. 90+ SUS in testing.

Lead designer · Senior · 5 min read

  • Designing the whole service, not the interface
  • Scaling design beyond myself

Supporting

A leaf over a measured scale, set inside a three-step process flow.

ESG Risk AssessmentWestpac · 2022 – 2023

Digitising ESG risk assessment inside the lending process

A spreadsheet assessment emailed around the bank became a step inside the lending process, expected to cut assessment effort by around 90%.

Lead designer · Senior · 3 min read