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Orkun Camgoz

Resume

Orkun Camgoz

Principal Experience Designer

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Summary

Principal Experience Designer with 20 years across banking, government, SaaS, health and media. I work on the messy middle of enterprise transformation: ambiguous problems, many stakeholders, legacy systems, and real people on both sides of the service.

My job is to make that complexity legible so better decisions get made. That means leading discovery, drawing the whole service, shaping product strategy, building alignment across executives and delivery teams, and scaling good design judgement through patterns, governance and coaching.

Experience

  1. 2024 – PresentSydney

    Principal Experience DesignerWestpac Group · Digital BankerPrincipalDraft

    Shaping the banker experience for Digital Banker, a group-wide transformation program consolidating banker tools into a unified platform.

    • Lead discovery and research across the program, framing the problems worth solving before solutions are committed.
    • Define future-state experiences and end-to-end service blueprints spanning bankers, operations, policy, data and technology.
    • Shape product strategy and influence program leadership through evidence, prototypes and facilitated alignment sessions.
    • Drive design governance and develop reusable patterns and frameworks adopted across squads.
    • Coach and mentor designers, and lead the team’s adoption of AI tools: interactive prototypes built in days with AMP Code and GitHub Copilot, an AI-assisted design QA tool, and a business case for prototype hosting.

  2. 2021 – 2024Sydney

    Senior Experience DesignerWestpac Group · Business LendingSenior

    End-to-end design across banker, broker and customer journeys in business lending, from public product pages to internal serviceability and risk tools.

    • SIMPLE+: designed two new serviceability tools and improved two existing ones for bankers and brokers, replacing an Excel-based MVP with digital journeys; 90+ SUS in testing with high stakeholder satisfaction.
    • Smart Digital Solutions: led the end-to-end redesign of business banking enquiry and callback experience, including banker research and contact-centre visits. Customer callback time fell from two days to half a day; banker lead triage from three days to half a day.
    • ESG risk assessment: lead designer digitising the group's ESG credit assessment and integrating it with core systems, expected to cut assessment effort by around 90%.
    • Business lending information architecture: research-led redesign of product definitions, navigation and taxonomy. Organic search visits up 37.5%, 66 additional keywords ranking top three, click-through rate up 50%.
    • "Open for Business" campaign: personas and journey mapping supporting a 45% increase in traffic and 20% more product enquiries.
    • Ways of working: built the team's Miro template library, ran design thinking and IA masterclasses, and acted as scrum master and product owner when needed.

  3. 2020 – 2021Sydney

    UX LeadNSW Department of Customer Service · COVID-19 Business website and OneCXLead

    Led the business and employers stream of the NSW COVID-19 response site, and a small design team on the OneCX program consolidating agency websites into nsw.gov.au.

  4. 2019 – 2020Sydney

    Senior UX/UI DesignerNSW Department of Customer ServiceSenior

    Design system, citizen engagement and website consolidation work across nsw.gov.au.

  5. 2018 – 2019Sydney

    Lead Product DesignerJXT GlobalLead

    Led the design team for a recruitment SaaS platform, including offshore designers.

  6. 2018Sydney

    Senior Designer (contract)Option WealthSenior

    Brand and digital redesign across wealth management and home loans.

  7. 2016 – 2018Sydney

    UX/UI DesignerRevive TechnologiesSenior

    End-to-end design for an Apple-authorised repair business: website, booking system and native prototyping.

  8. 2006 – 2016

    Design rolesEarlier careerEarlierDraft

    Ten years of design practice before 2016. Details available on LinkedIn.

Capabilities

Strategy and leadership

  • Design strategy
  • Product strategy
  • Design governance
  • Facilitation
  • Stakeholder influence
  • Coaching and mentoring

Service and systems

  • Service design
  • Service blueprinting
  • Journey mapping
  • Systems thinking
  • Operating model design

Research and evidence

  • Discovery research
  • User research and testing
  • Experimentation
  • Synthesis

Product and craft

  • Interaction design
  • Rapid prototyping
  • Information architecture
  • Design systems

AI-enabled practice

  • AI-assisted research synthesis
  • AI prototyping (AMP Code, GitHub Copilot)
  • AI-assisted design QA
  • Team enablement and tool governance

Tools

Figma · FigJam · Miro · UserTesting · Optimal Workshop · Dovetail · Adobe Analytics · AMP Code · GitHub Copilot

Recognition

  • Led teams of up to five designers across websites, native apps and web apps.
  • Delivered more than ten masterclasses; mentored and coached junior and mid-level designers.
  • Around 20 Westpac GEM peer recognitions.

Education and certifications

  • 2023

    Enterprise Design Thinking Coach · IBM iX

  • 2022

    User Research: Methods and Best Practices · Interaction Design Foundation

  • 2022

    UX Management: Strategy and Tactics · Interaction Design Foundation

  • —

    Certified Scrum Master · Scrum AllianceDraft

  • 2002 – 2006

    Diploma of Visual Communication Design · Sakarya University, Turkey