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Orkun Camgoz

Work

Stories worth telling

Grouped by the kind of problem, not by employer. Some details are generalised to respect confidentiality; the approach, decisions and nature of the outcomes are told in full.

Flagship

Abstract service blueprint: four stacked planes joined by thin lines, one route highlighted in blue.

DB · Sales Service blueprintWestpac · 2024 – present

Making a banking platform legible to the people building it

A service blueprint that changed what the program consolidated first: the handoffs behind the tools, not the tools.

Principal Experience Designer · Principal · 4 min read

  • Making complexity legible
  • Designing the whole service, not the interface
A grid of small tiles in lavender grey, with blue lines connecting a few of them to clusters of dots around the edge.

DB · Shared patternsWestpac · 2024 – present

Making good design judgement the default across eight squads

Design governance and a shared pattern set that squads adopt without a designer in the room.

Principal Experience Designer · Principal · 4 min read

  • Scaling design beyond myself
  • Shaping decisions, not just solutions
Abstract diagram: a loop of four nodes, prompt, prototype, people and decision, with the people node emphasised in blue and small tool marks feeding the prototype node.

DB · AI adoptionWestpac · 2024 – present

Making AI part of how designers work, not just what they ship

Working prototypes in days instead of weeks, an AI-assisted design QA tool, and a team that now uses these tools in its own workflow, with people still deciding what counts.

Principal Experience Designer · Principal · 5 min read

  • Scaling design beyond myself
  • Shaping decisions, not just solutions
Abstract map: many small points across a region converging on one central hub.

COVID-19 Business HubNSW Government · 2020 – 2021

Giving NSW businesses one place to look during a pandemic

Led the business and employers stream of the NSW COVID-19 response site, including QR check-in with Service NSW.

UX Lead · Lead · 5 min read

  • Shaping decisions, not just solutions
  • Making complexity legible
Tangled lines on the left sorted through a switch into three clean lanes on the right.

Smart Digital SolutionsWestpac · 2022

Connecting customers to the right banker the first time

Customer callback time fell from two days to half a day. Banker lead triage from three days to half a day.

Lead designer · Senior · 5 min read

  • Designing the whole service, not the interface
  • Shaping decisions, not just solutions
A dense spreadsheet grid dissolving into three simple panels with clear bars.

SIMPLE+Westpac · 2023 – 2024

Replacing a spreadsheet the business depended on

Two new serviceability tools and two improved ones for bankers and brokers. 90+ SUS in testing.

Lead designer · Senior · 5 min read

  • Designing the whole service, not the interface
  • Scaling design beyond myself

Supporting

Several dotted paths across open ground; the one solid path leads to a marker.

Business Lending websiteWestpac · 2021 – 2022

Helping customers find the right product before they apply

Organic search visits up 37.5%, 66 more keywords ranking top three, click-through up 50%.

CX/UX Designer · Senior · 3 min read

A leaf over a measured scale, set inside a three-step process flow.

ESG Risk AssessmentWestpac · 2022 – 2023

Digitising ESG risk assessment inside the lending process

A spreadsheet assessment emailed around the bank became a step inside the lending process, expected to cut assessment effort by around 90%.

Lead designer · Senior · 3 min read

Many small rectangles of different sizes funnelling through a narrow gate into one larger, ordered block.

OneCXNSW Government · 2020 – 2021

Helping agencies see what moving to nsw.gov.au would take

An assessment hub that let agencies judge their own readiness, so consolidation conversations started with evidence.

UX Lead · Lead · 4 min read

A row of simple card shapes, each with a small blue check mark, repeated across a lavender grey field.

NSW Digital Design SystemNSW Government · 2019 – 2020

Testing a design system against real citizens, not just designers

More than ten patterns researched, tested and validated for the NSW Digital Design System.

Senior UX/UI Designer · Senior · 3 min read

Abstract diagram: many small scattered note shapes gathered by thin lines into three stacked lanes, with one lane highlighted in blue leading to a single page outline.

Births, Deaths and MarriagesNSW Government · 2019

Turning agency workshops into a product vision for nsw.gov.au

Stakeholder and SME workshops whose findings became the product vision for moving the Registry into nsw.gov.au, the first agency to make the move.

Senior UX/UI Designer · Senior · 3 min read

Abstract diagram: two clusters of hollow circles on either side of a vertical line, joined by thin threads to one shared horizontal bar in the middle, with one connection highlighted in blue.

JXT recruitment platformJXT Global · 2018 – 2019

Leading a design team across two time zones to one quality bar

Onshore and offshore designers working to one release standard, the platform's first design system, and future-state concepts put in front of leadership.

Lead Product Designer · Lead · 3 min read

Archive

  • Westpac · 2022

    Open for Business campaign

    Personas and journey mapping behind a campaign that lifted traffic 45% and product enquiries 20%.

  • NSW Government · 2019 – 2020

    Have Your Say and the NSW Blog

    Senior designer on the state's citizen engagement platform and its editorial channel.

  • Option Wealth · 2018

    Brand and digital redesign

    Brand guide, identity and two product websites across wealth management and home loans.

  • Revive Technologies · 2016 – 2018

    Repair booking system

    Designed the booking system used by more than 500 clients, plus a native enterprise app prototype.

A decade of design work before 2016 is summarised in the resume.